“Reduce” is one of the zero waste principles that has many different meanings. It can be a reminder that we can replace one packaged or harmful product with another, or that we don’t really need it all together. But if that seems too ambitious, at the beginning, we can at least reduce the amounts of certain products we use. Toothpaste, shampoo and shower gel in particular, can last us many, many months instead of weeks depending on how we use them. And that can be very easy to compare if you live with some wasteful flatmates. 😁